Twitter aaron face2face1/1/2024 If the fundraiser did not have the opportunity to present to the donor, because they were busy or uncomfortable continuing the conversation, they could be called immediately. Using the leads generated from the QR codes, we later conduct telemarketing calls to convert the donor to regular giving. The potential donor would be asked to key in their details quickly after taking action, and then the fundraiser would continue to present the work of our partners if people had time to chat. We had one client use a petition, another use a survey, and another had a free e-book download. The process was simple – fundraisers would start their conversation by asking the potential donor to scan a code and take action. OmniRaise quickly developed an online solution where donors could scan QR codes at the very start of their conversation. But repurposing our teams for lead generation seemed risky at a time when the “risk” levels were already high.īut we asked ourselves the question – could we do both lead collection and sign people up? In the past lead collection had been done at the back end of the conversation by many agencies but we decided we should bring it to the front this time, so that if donors felt uncomfortable sticking around for a 5-10 min chat, we wouldn’t lose the chance to speak to them about our partner’ amazing work and could offer to give them a call later on. In the past NGOs have successfully run field marketing 2 step campaigns where a team of face to face fundraisers would typically generate leads on the street and then telemarketers would be solely responsible for conversion. We began to consider if lead collection might be a better way to approach face to face again, as we could then make interactions short and finish our conversations with donors over the phone. What if people stopped but didn’t want to speak? We had to be prepared that people would be less likely to want to stick around and have a long conversation. As people became concerned with COVID-19, we had to assume people would be reluctant to take anything handed to them, and it might be harder to engage donors. Whether it be a sticker, a pen, or prop to participate in an activity, stopper tools, as they are commonly referred to, were a key part of the engagement process in a pre-COVID world. The back end of the process was clearly sorted, but what about the front end?įundraisers had always in the past used something tangible to stop donors. Rather than handing over a grubby iPad, fundraisers were able to give a QR code to the donor to scan with their phone and push the control to the donor to input their credit card details into their phones. There were some great innovations during this time – Evergiving quickly built a platform that would provide an alternative way for fundraisers to signup. Was touchless face to face really possible? The big challenge was how we would engage in a safe way – ‘ social distancing’ became the norm so we had to consider ways to reduce physical contact in the face to face interaction. I don’t think any of us ever doubted there would continue to be a place for face to face fundraising. Nothing beats human connection, so we knew that face to face would still play a big role as we mobilised teams again after lockdown. We did all we could to repurpose our teams to other channels – digital, telemarketing – but we ultimately needed to plan for them to return to the field. Millions of donors had been recruited this way globally.Īt the time we went into lockdowns in 2020 OmniRaise had a field force of just over 200 fundraisers across 3 countries in Asia – but overnight. Imagining a world without face to face fundraising is like imagining social media without Facebook. For a moment, most of the world stopped, and so too did face to face fundraising.įace to face is arguable the largest, most successful fundraising movement of the last 30 years. COVID 19 forced fundraisers around the world to reimagine face to face fundraising.
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